Xabier Palacio

Xabier guides the creation of influential studies, reports, and guidelines at ESOMAR while overseeing the Departments of Professional Standards, Intelligence, and Public Affairs. He leads efforts to provide industry insights, maintain ethical standards, and advocate for the sector’s interests. ESOMAR, a global hub for research, insights, and analytics since 1947, supports over 50,000 professionals and companies worldwide. Under Xabier’s leadership, these departments ensure the industry’s continued growth, fostering collaboration and advocating for responsible practices with regulators and legislators.

Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.