This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
The 2022 lattice of research methods
3 min readQuantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending
These two regions,continue in their struggle
Positive regional growth, but sufficient?
The turnover left untapped in the past two years, may well haunt the industry for longer.
Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.
The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021
IQVIA takes 1st place, the tech-enabled industry continues to grow
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?