Challenges for insight generation come from within
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
Is the eternal risk of complete internalisation real?
Brewing insights and networking at Belgium's CUBE event.
Pros & cons: The dual faces of AI
3 min readThe successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.
Does keeping it in-house pose a threat to research agencies?
Unlocking AI's true potential while protecting the industry.
Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.
How AI affects your day to day
2 min readIn this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
The Global Insights Overview
3 min readIn the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.