Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Brand Stories Clear
15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour


3 August 2022

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.


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14 July 2022

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?


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7 July 2022

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.


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1 July 2022

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking


17 February 2022

Emotional values are the key to brand loyalty.