Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.