Part Three: Understanding habitual and deliberate consumer decision behaviour
Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.
Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking