Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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14 July

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?


3 August

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.


17 February

Emotional values are the key to brand loyalty.