Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Brand Stories Clear
15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour

8 December 2022

Part Two: Choosing among three models for building direct customer relationships

1 December 2022

Part one: Leveraging the Direct Customer Relationship Flywheel

3 August 2022

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

18 July 2022

What is the best research method?

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14 July 2022

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?

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7 July 2022

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

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1 July 2022

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking

17 February 2022

Emotional values are the key to brand loyalty.