Why you should ditch overall sentiment
AdvertorialExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Article series
Webinars
- Supercharging Insights Management at Mars
- PepsiCo’s quest for digital insights adoption
- From phone calls to online research
- The Startup Connection: Creating, championing & launching Next-Gen innovation
- Embracing the future
- Guiding digital transformation for insights organisations
- Scaling Insights Faster for Future Success
- Preserving survey integrity
- How to Ensure Data Security while Democratizing Knowledge
- Getting NPD just right
- Why you should ditch overall sentiment
- Respondent Engagement: The Quest for the Holy Grail of Research
- Connecting People with Insights: Collaboration at Scale
- The Truth About Research Transformation
- Raising the bar on quality sample
- Taking tracker analytics online
What's it about?
The sentiment towards sentiment analysis has shifted: While only in 2016, Gartner titled “The Disappointment of Social Sentiment Analysis”, the method is now ubiquitous. Every tool claims to do it, and every researcher understands it.
What's in it for me?
Despite the click-baity title (sorry!), we want to push aside the marketing curtains in this webinar. We'll explore sentiment trends and discuss which methodologies and metrics are trustworthy or not. Why is the topic-level sentiment stealing the “sentiment show"? How reliable can AI detect Irony? What about emotion recognition? Maurice, working on sentiment as a machine learning engineer since before Gartner’s 2016 article, will give his best to answer these questions in earnest.
Who is this for?
All those who have questions about sentiment analysis
Maurice Gonzenbach
Co-Founder at CaplenaAs Co-Founder of Caplena, Maurice strives to make the most recent achievements in the machine learning area accessible to the market research industry. Maurice obtained his master’s in Computational Science & Engineering from ETH Zurich, winning the prestigious international SemEval Contest in 2016 with his Master thesis on sentiment classification. Besides that, he regularly provides CAS lectures and trainings in Natural Language Processing (NLP) for ZHAW, HWZ, MRS and corporates.
Article series
Webinars
- Supercharging Insights Management at Mars
- PepsiCo’s quest for digital insights adoption
- From phone calls to online research
- The Startup Connection: Creating, championing & launching Next-Gen innovation
- Embracing the future
- Guiding digital transformation for insights organisations
- Scaling Insights Faster for Future Success
- Preserving survey integrity
- How to Ensure Data Security while Democratizing Knowledge
- Getting NPD just right
- Why you should ditch overall sentiment
- Respondent Engagement: The Quest for the Holy Grail of Research
- Connecting People with Insights: Collaboration at Scale
- The Truth About Research Transformation
- Raising the bar on quality sample
- Taking tracker analytics online
