What's it about?
This session will highlight how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
You will also learn about the partnership between Mondelez and NAILBITER and how they have pioneered groundbreaking approaches such as Videometrics and Augmented Reality to extract and reveal behavioural research findings. These have helped unveil new and scalable growth opportunities for the brands in the most natural way -- at the moment of truth.
What's in it for me?
You will walk away inspired, with a new and fresh innovation mindset.
Who is this for?
Agencies, research suppliers, CPG manufacturers, & retail partners. People with curious minds
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Membership fees start at EUR 100 for 12 months