Connecting People with Insights: Collaboration at Scale
AdvertorialA “fireside” chat with PepsiCo’s Sioned Winfield
Article series
Webinars
- Supercharging Insights Management at Mars
- PepsiCo’s quest for digital insights adoption
- From phone calls to online research
- The Startup Connection: Creating, championing & launching Next-Gen innovation
- Embracing the future
- Guiding digital transformation for insights organisations
- Scaling Insights Faster for Future Success
- Preserving survey integrity
- How to Ensure Data Security while Democratizing Knowledge
- Getting NPD just right
- Why you should ditch overall sentiment
- Respondent Engagement: The Quest for the Holy Grail of Research
- Connecting People with Insights: Collaboration at Scale
- The Truth About Research Transformation
- Raising the bar on quality sample
- Taking tracker analytics online
What's it about?
With an initial vision of revolutionizing how PepsiCo would generate and action against consumer insights, Ada’s job continues to evolve and play an impactful role in the democratization of knowledge and collaboration across PepsiCo. Join us for this fireside chat with PepsiCo’s Sioned Winfield, Transformation Director, Ada Global Insights Digitization, to learn about the impact Ada is having on collaboration as she continues to scale across the organization.
What's in it for me?
Understand Ada’s journey from vision to today’s role.
Discover the path to maximizing Ada.
Discuss the critical role of leadership.
Gain insight from the learnings of users.
Who is this for?
All those interested in understanding the value of scaling and cross collaboration
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Scott Litman
Co-Founder at LucyScott Litman is an entrepreneur in search of new waystechnology can advance the mission of organizations.From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing— integrating sales, service, and marketing—Scott and his business partner Dan Mallin have a broad history of building businesses that help clients, predominantly Fortune 1000s and large ad agencies, take advantage of cutting-edge digital transformation.
Today, Scott is the Co-founder of Lucy,Lucy® helps enterprise teams make the most of their data. Built for the Fortune 1000, she reads, listens, watches and learns all of the data that you share with her—a one stop AI-powered knowledge platform for all the data you own and license. She was shaped by the needs of our clients and she continues to evolve with the market. Lucy exists to amaze, delight, and empower knowledge workers.
Sioned Winfield
Marketing, Insights and Transformation Director at PepsiCoAccomplished and passionate marketer with 20 years’ experience in developing and implementing growth strategies on some of the world's biggest food and drink brands.
Proven track record of delivering disruptive strategies, taking calculated risks and building highly engaged and focused teams.
Extensive experience gained in local UK and global marketing and insights roles, managing within matrix organizations and through multi market remote teams.
Article series
Webinars
- Supercharging Insights Management at Mars
- PepsiCo’s quest for digital insights adoption
- From phone calls to online research
- The Startup Connection: Creating, championing & launching Next-Gen innovation
- Embracing the future
- Guiding digital transformation for insights organisations
- Scaling Insights Faster for Future Success
- Preserving survey integrity
- How to Ensure Data Security while Democratizing Knowledge
- Getting NPD just right
- Why you should ditch overall sentiment
- Respondent Engagement: The Quest for the Holy Grail of Research
- Connecting People with Insights: Collaboration at Scale
- The Truth About Research Transformation
- Raising the bar on quality sample
- Taking tracker analytics online