The Truth About Research Transformation

In Steve Mast’s 20+ years as an executive, he knows the importance of balancing human needs with business ones. Originally trained in architecture, Steve’s career evolved into game design and ultimately marketing and innovation. Steve is a holistic leader who has had many business functions under his purview. His current leadership roles include EVP, Platform Business at Schlesinger Group, President of Delvinia, and Chair of the Board at the Canadian Marketing Association.

Steve guides organizations through transformation and believes in taking a future-forward approach to leadership, working to be ahead of the curve. Steve’s philosophy is simple—success is measured by what you do and not what you say. He aims to motivate through inspiration and critique with empathy as he knows people are the backbone of any great organization and essential to true innovation.

Andrew leads the Line of Business Consumer Insights team and the COE of Consumer Behaviour at TD Bank. His team leads over 350 research projects every year to support the consumer insights needs of TD Canadian Personal Banking, TD Wealth, and TD Insurance. His team is also responsible for Behavioural Economics and insights about Diverse Communities.

Prior to TD, Andrew was a VP at Ipsos – with the organization for almost 10 years.  At Ipsos, he managed quantitative market research studies for clients in a variety of industries including telecommunications, foodservice, retail, tier-1 CPG, and financial.  Before Ipsos Andrew was at Cara (now Recipes Unlimited) where he managed the overall Guest Satisfaction research program in addition to supporting the Kelsey's, Montana's, and Milestone's brands with consumer insights.

Andrew was also an instructor for the Quantitative Marketing Research course at UofT's School of Continuing Studies for four years.