PepsiCo’s quest for digital insights adoption

Accomplished and passionate marketer with 20 years’ experience in developing and implementing growth strategies on some of the world's biggest food and drink brands.

Proven track record of delivering disruptive strategies, taking calculated risks and building highly engaged and focused teams.

Extensive experience gained in local UK and global marketing and insights roles, managing within matrix organizations and through multi market remote teams.

Katie O’Connor is an experienced market researcher, curating insights to help brands create brands, products, and ads that people love. She’s deeply curious about consumer behavior and loves to share this knowledge and insight with brands. As the Head of Research Solutions at Zappi, Katie works with leading CPG and QSR companies to develop digital research solutions that accelerate insights and help brands make better, more human-centred decisions.

Scott Litman is an entrepreneur in search of new waystechnology can advance the mission of organizations.From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing— integrating sales, service, and marketing—Scott and his business partner Dan Mallin have a broad history of building businesses that help clients, predominantly Fortune 1000s and large ad agencies, take advantage of cutting-edge digital transformation.

Today, Scott is the Co-founder of Lucy,Lucy® helps enterprise teams make the most of their data. Built for the Fortune 1000, she reads, listens, watches and learns all of the data that you share with her—a one stop AI-powered knowledge platform for all the data you own and license. She was shaped by the needs of our clients and she continues to evolve with the market. Lucy exists to amaze, delight, and empower knowledge workers.