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Crispin Beale

Senior Strategic Advisor at mTab, CEO at Insight250, Group President at Behaviorally

Crispin Beale is a marketing, data and customer experience expert. Crispin spent over a decade on the Executive Management Board of Chime Communications as Group CEO of leading brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this Crispin held senior marketing and insight roles at BT, Royal Mail Group and Dixons. Crispin originally qualified as a chartered accountant and moved into management consultancy with Coopers & Lybrand (PwC). Crispin has been a Board Director (and Chairman) of the MRS for c15 years and UK ESOMAR Representative for c10 years. As well as being CEO of Insight250, Crispin is currently Group President of Behaviorally with responsibility for the client and commercial teams globally and the Senior Strategic Advisor at mTab.

ESOMAR Representative mTab Insight250 Behaviorally
29 November

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.


15 November
in General

Insight250 nominations for 2023 now officially open.


9 November
in General

The evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.


4 November

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both


18 October
in General

Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer


28 September

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.


20 September

The importance of market context, categorisation, and the “Lattice of Research”


13 September

How diversity is driving value in market research and beyond.


6 September

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers


Leadership

6 min read
30 August
in General

Using non-exec roles, technology, and humour in innovation and leadership

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