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Crispin Beale

Senior Strategic Advisor at mTab, CEO at Insight250, Group President at Behaviorally

Crispin Beale is a marketing, data and customer experience expert. Crispin spent over a decade on the Executive Management Board of Chime Communications as Group CEO of leading brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this Crispin held senior marketing and insight roles at BT, Royal Mail Group and Dixons. Crispin originally qualified as a chartered accountant and moved into management consultancy with Coopers & Lybrand (PwC). Crispin has been a Board Director (and Chairman) of the MRS for c15 years and UK ESOMAR Representative for c10 years. As well as being CEO of Insight250, Crispin is currently Group President of Behaviorally with responsibility for the client and commercial teams globally and the Senior Strategic Advisor at mTab.

ESOMAR Representative mTab Insight250 Behaviorally

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Automotive “Deep Dive”

23 min read

4 April 2023

in Brand Stories

by Crispin Beale

How the insights profession is evolving in the automotive vertical.

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The balance between global and local solutions

7 min read

14 March 2023

in General

by Crispin Beale

Devising solutions that have both a global and local impact

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ChatGPT, hope or hype for the insights industry?

6 min read

7 March 2023

in Innovations

by Crispin Beale

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

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Excellence, rigour, and creativity

13 min read

28 February 2023

in General

by Crispin Beale

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.

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