Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.
Insight innovation and leadership in media
11 min readChristian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.
Discussing data quality
10 min readDebrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.
Inspecting the Insights Industry
10 min readSimon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.
Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.
Understanding consumers' emotional connections with a product or brand is increasingly critical
The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.
The impact of Insights on entertainment
9 min readThis edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.
This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.
This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.