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Crispin Beale

Chairman at QuMind, CEO at Insight250, Senior Strategic Advisor at mTab, Group President at Behaviorally

Crispin Beale is a marketing, data and customer experience expert. Crispin spent over a decade on the Executive Management Board of Chime Communications as Group CEO of leading brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this Crispin held senior marketing and insight roles at BT, Royal Mail Group and Dixons. Crispin originally qualified as a chartered accountant and moved into management consultancy with Coopers & Lybrand (PwC). Crispin has been a Board Director (and Chairman) of the MRS for nearly 20 years and UK ESOMAR Representative for c15 years. As well as being CEO of Insight250, Crispin is currently Group President of Behaviorally with responsibility for the client and commercial teams globally, the Senior Strategic Advisor at mTab and the Chairman of QuMind. Crispin is a passionate advocate for blending human intelligence and technology to deliver innovation and leadership across organisations.

ESOMAR Representative QuMind Insight250 mTab Behaviorally
21 February 2023

The challenges and benefits of data-driven storytelling in today’s business world


14 February 2023

Picking the Winners - perspectives from the Insight250 Judges (Part 2


7 February 2023

Perspectives from the Insight250 Judges


Insight250 jury

5 min read
31 January 2023

International Jury for the 2023 Insight250 Awards announced


24 January 2023
in Opinions

Reviewing the top tips of 2022 ( Part 2)


Top tips

6 min read
17 January 2023
in Opinions

Reviewing the top tips of 2022 ( Part 1)


10 January 2023
in General

Good research starts with ‘why’ and ends with the right decision


13 December 2022

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.


8 December 2022

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.


29 November 2022

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

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