Home
People

Crispin Beale

Chairman at QuMind, CEO at Insight250, Senior Strategic Advisor at mTab, Group President at Behaviorally

Crispin Beale is a marketing, data and customer experience expert. Crispin spent over a decade on the Executive Management Board of Chime Communications as Group CEO of leading brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this Crispin held senior marketing and insight roles at BT, Royal Mail Group and Dixons. Crispin originally qualified as a chartered accountant and moved into management consultancy with Coopers & Lybrand (PwC). Crispin has been a Board Director (and Chairman) of the MRS for nearly 20 years and UK ESOMAR Representative for c15 years. As well as being CEO of Insight250, Crispin is currently Group President of Behaviorally with responsibility for the client and commercial teams globally, the Senior Strategic Advisor at mTab and the Chairman of QuMind. Crispin is a passionate advocate for blending human intelligence and technology to deliver innovation and leadership across organisations.

ESOMAR Representative QuMind Insight250 mTab Behaviorally

Popular

The balance between global and local solutions

7 min read

14 March 2023

in General

by Crispin Beale

Devising solutions that have both a global and local impact

Popular

ChatGPT, hope or hype for the insights industry?

6 min read

7 March 2023

in Innovations

by Crispin Beale

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

Popular

Excellence, rigour, and creativity

13 min read

28 February 2023

in General

by Crispin Beale

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.

Popular