5 Trends Shaping Market Research in 2025
The market research landscape is evolving rapidly. As we near 2025, innovative brands are embracing new trends to stay competitive.
The market research landscape is undergoing rapid transformation. Emerging technologies and evolving consumer expectations are reshaping how insights are gathered, analysed, and applied. As we step into 2025, forward-thinking brands are leveraging cutting-edge innovations to stay ahead. Here are five key trends that will define the future of market research.
1. AI: Your New Teammate AI is no longer the intern - it’s your right-hand assistant. As insight teams embrace AI for faster, more efficient research, tools like BulbshareAI offer a game-changing approach. From generating survey briefs to delivering insights within minutes, AI enables researchers to respond quickly to shifting market demands.
2. Synthetic Data: Niche Insights at Warp Speed Synthetic data is the solution when traditional recruitment fails. It allows brands to model hard-to-reach audiences and generate insights while maintaining consumer privacy. By reducing recruitment time and participant fatigue, synthetic data speeds up research without sacrificing depth.
3. Rich Media for Richer Insights The rise of video content is transforming consumer research. Video diaries, voxpops, and digital interviews provide authentic insights—but sorting through hours of footage can be daunting. AI-driven tools are streamlining video analysis, making it faster to identify key themes and sentiments.
4. Data Integration: From Chaos to Cohesion Data is everywhere, but actionable insights are rare. Breaking down data silos and integrating diverse datasets allows researchers to craft cohesive narratives. The future lies in storytelling—not just gathering data, but making it meaningful.
5. Humanised Experiences: Bringing Consumers to Life Brands crave more than data—they seek empathy and connection. Always-on communities and ethnographic research are essential for capturing real consumer experiences. By seeing consumers in their natural environments, researchers gain unparalleled insights that drive meaningful decisions.
As market research evolves, blending cutting-edge technology with authentic human connection will be key to staying ahead. Bulbshare is leading the way—empowering brands to navigate this dynamic landscape with confidence.
Nina Glynn
Senior Content Manager at BulbshareAs Senior Content Manager at Bulbshare, I breathe life into our B2B content and copy. With writing, design, hosting, and editorial experience, I spearhead our report and blog campaigns and have transformed our webinar process.
Armed with a first class degree in English Literature at the University of Warwick and on the brink of earning my NCTJ Level 5 Journalism Diploma, I delight in the written word and the crafting of captivating copy.
