Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Respondent Engagement5 min read
The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research
Respondent engagement has long been the Market Researcher’s quest for the holy grail.
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
Global insight perspectives13 min read
Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
Kim Smouter finds out about the supply ecosystem in market research
Data Degradation10 min read
Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.
The Importance of Ethics9 min read
Learn about the impact of ethics on marketing, insights and market research
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
Technology’s role in preventing fraud6 min read
Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.