Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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22 September 2023 4 min read
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28 February 2023 13 min read
Filtered by: Quality Clear
15 February
in General

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.


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3 February 2023
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Introducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.


9 November 2022
in General

The evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.


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14 October 2022
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The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research


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8 September 2022
in General

Respondent engagement has long been the Market Researcher’s quest for the holy grail.


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23 June 2022
in General

Does the naked eye always beat an automated approach?


22 June 2022

How to be a respondent-centric researcher?


15 June 2022

How to be a respondent-centric researcher?


23 May 2022

Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.


28 March 2022

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.


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21 February 2022
in General

Kim Smouter finds out about the supply ecosystem in market research


Data Degradation

10 min read
22 December 2021
in General

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.


26 October 2021
in General

Learn about the impact of ethics on marketing, insights and market research


22 October 2021

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?


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7 October 2021
in General

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.