Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The quest for data integrity
9 min readThe evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.
Respondent Engagement
5 min readThe 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research
Respondent engagement has long been the Market Researcher’s quest for the holy grail.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
Respondent experience management Part 1
6 min readHow to be a respondent-centric researcher?
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
Global insight perspectives
13 min readUnique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
Kim Smouter finds out about the supply ecosystem in market research
Data Degradation
10 min readYour surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.
The importance of ethics
9 min readLearn about the impact of ethics on marketing, insights and market research
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
Technology’s role in preventing fraud
6 min readEstimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.