Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
Kim Smouter finds out about the supply ecosystem in market research
Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.
Learn about the impact of ethics on marketing, insights and market research
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.