The Global Insights Overview
In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.
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In the latest episode of ESOMAR's Talking Insights series, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing essential insights for market research professionals.
Summary of the key points discussed:
Global Insights Landscape: The discussion begins by painting a vivid picture of the present global insights industry. This includes a thorough examination of prevalent trends, challenges, and opportunities.
The Reports: The Global Insights Overview report is the star of the show, offering a treasure trove of information about the global research sector. It delves into regional market dynamics, emerging trends, and provides a comprehensive view of the industry in three publications:
Regional Nuances: What are the unique characteristics of various regional markets? Understanding these distinctions is vital for professionals operating in a global context, as they impact research strategies and approaches.
Tech's Influence: Technology's transformative role is clear, with a focus on data collection, analysis, and monitoring of consumer behaviour. The ever-evolving tech landscape is reshaping the industry.
Adaptation and Innovation: The need for adaptation and innovation is imperative. Professionals are encouraged to stay proactive, embrace new methodologies, and effectively respond to evolving client and consumer demands.
The Road Ahead: What is the future of insights and market research? In a world of constant change, ESOMAR remains dedicated to equipping professionals with the knowledge and tools they need to succeed.
For a deeper dive into these insights, consider exploring the full podcast interview with the ESOMAR Intelligence Unit. Stay informed about the dynamic world of market research and continue to thrive in this evolving industry.
Find out more about the Global Insights Overview here:
Xabier Palacio
Senior Manager at ESOMAR's Intelligence Unit at ESOMARXabier is Senior Manager at ESOMAR's Intelligence Unit and coordinates the production of reports, such as ESOMAR's flagship Global Market Research besides analysing global trends within market research, improving established publications and producing new ones to increase the value for our members and the industry.
Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.
Lilas Ajaluni
Market Intelligence Analyst at ESOMARLilas is Italian with Syrian origins and studied Economics and Finance in Padova and did an internship next to her studies at Generali. She was, amongst other activities, responsible for qualitative and quantitative data research, its visualisation, simulation models, and preparing data for presentations to internal and external stakeholders.
She got married and immediately after moved to the Netherlands in December 2021, and worked as Strategy Analyst at Varian for 6 months.
She joined ESOMAR in March 2023, where since then, she has been responsible for developing the different reports and studies regularly published by ESOMAR’s Intelligence Unit and aggregating materials (such as bundles of academic articles, case studies and videos), internal and/or external, that support the role of ESOMAR as a thought leader that represents the data, analytics and insights industry.
Ajitha Lakshmi Gopalakrishnan
Junior Data Analyst at ESOMARIliya Hull
Senior Marketing and Community Coordinator at ESOMARIliya is the Senior Marketing and Community coordinator here at ESOMAR. An avid traveller, he enjoys exploring the nooks and crannies of different cultures and when all of that becomes too much, can be found getting lost in the mountains or wiping out in a wave.
Born in Russia, raised in England and now working in the Netherlands, Iliya uses his multicultural background to influence, inspire and inform his marketing role to help create a better connected global ESOMAR community.
