The Global Insights Overview

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

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the global insights overview

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In the latest episode of ESOMAR's Talking Insights series, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing essential insights for market research professionals.

Summary of the key points discussed:

  1. Global Insights Landscape: The discussion begins by painting a vivid picture of the present global insights industry. This includes a thorough examination of prevalent trends, challenges, and opportunities.

  2. The Reports: The Global Insights Overview report is the star of the show, offering a treasure trove of information about the global research sector. It delves into regional market dynamics, emerging trends, and provides a comprehensive view of the industry in three publications:

    1. Global Market Research

    2. Global Users & Buyers of Insights

    3. Global Data Analytics

  3. Regional Nuances: What are the unique characteristics of various regional markets? Understanding these distinctions is vital for professionals operating in a global context, as they impact research strategies and approaches.

  4. Tech's Influence: Technology's transformative role is clear, with a focus on data collection, analysis, and monitoring of consumer behaviour. The ever-evolving tech landscape is reshaping the industry.

  5. Adaptation and Innovation: The need for adaptation and innovation is imperative. Professionals are encouraged to stay proactive, embrace new methodologies, and effectively respond to evolving client and consumer demands.

  6. The Road Ahead: What is the future of insights and market research? In a world of constant change, ESOMAR remains dedicated to equipping professionals with the knowledge and tools they need to succeed.

For a deeper dive into these insights, consider exploring the full podcast interview with the ESOMAR Intelligence Unit. Stay informed about the dynamic world of market research and continue to thrive in this evolving industry.

Find out more about the Global Insights Overview here:

Xabier Palacio
Senior Manager at ESOMAR's Intelligence Unit at ESOMAR
Lilas Ajaluni
Market Intelligence Analyst at ESOMAR
Ajitha Lakshmi Gopalakrishnan
Junior Data Analyst at ESOMAR
Iliya Hull
Senior Marketing and Community Coordinator at ESOMAR