Recent Articles

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

What are the forces shaping market research in the Middle East and Africa?

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

Steering through Latin America's economic journey in the global insights industry.

The US research software sector has been flourishing over the years. But do you wonder which segments within this sector are pulling the heavy load? Read on to find out!

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Digital data analytics dominates the research software sector in Europe, but what about the other segments?

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

A US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.

An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.

An insider’s perspective of this integral segment of the insights industry

ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.

ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.