Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: ESOMAR Reports Clear
6 December

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

29 November
in General

The post-pandemic recovery is in its fifth gear.

22 November
in General

Does keeping it in-house pose a threat to research agencies?

15 November

The Data Analytics sector continues to propel the insights industry in Europe.

18 May
in General

There is a greater need to get the right data and insights faster for global brands and researchers alike

17 May

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

5 April
in General

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

20 March
in General

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

6 March
in General

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

6 February
in General

What can and can't tech do? Some may see stars and others Orion

23 January
in General

The internalisation of the insights function

9 January
in General

These two regions,continue in their struggle

5 December 2022
in General

Positive regional growth, but sufficient?

21 November 2022
in General

The turnover left untapped in the past two years, may well haunt the industry for longer.

7 November 2022
in General

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

26 October 2022
in General

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021

16 May 2022
in General

How has the pandemic reshaped the industry requiring us to reformulate its value points

25 April 2022
in General

How to solve the excessive complexity of the Insights profession?

28 March 2022
in General

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

21 March 2022
in General

Shy recovery after strong pandemic impact

1 2