In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.
The post-pandemic recovery is in its fifth gear.
Does keeping it in-house pose a threat to research agencies?
The Data Analytics sector continues to propel the insights industry in Europe.
There is a greater need to get the right data and insights faster for global brands and researchers alike
Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report
What can and can't tech do? Some may see stars and others Orion
These two regions,continue in their struggle
Positive regional growth, but sufficient?
The turnover left untapped in the past two years, may well haunt the industry for longer.
Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.
The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021
How has the pandemic reshaped the industry requiring us to reformulate its value points
How to solve the excessive complexity of the Insights profession?
What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)