Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The importance of cross-media measurement
10 min readJackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.
There is a greater need to get the right data and insights faster for global brands and researchers alike
Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
The 2022 lattice of research methods
3 min readQuantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
What can and can't tech do? Some may see stars and others Orion
A threat to the industry?
7 min readThe internalisation of the insights function
These two regions,continue in their struggle
Positive regional growth, but sufficient?
The turnover left untapped in the past two years, may well haunt the industry for longer.
Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.
The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021
What’s the lever for growth nowadays?
8 min readHow has the pandemic reshaped the industry requiring us to reformulate its value points
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
What makes for interesting investment
5 min readWhat makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)