ESOMAR Congress 2023 - Powering Up through Day Two
Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.
Article series
ESOMAR Congress 2023
- ESOMAR Congress 2023 - Supercharging through Day One
- ESOMAR Congress 2023 - Powering Up through Day Two
- ESOMAR Congress 2023 Day Three - Taking Inspiration Home
- The depth of ESOMAR’s Congress 2023
- AI, Sustainability, and shaping the Future of Insights through ESOMAR Congress 2023
- Did ESOMAR’s Congress 2023 pass the vibe check?
Despite a full house at the Heineken Experience the night before, attendees at this year’s Congress showed up bright and early for day two of Congress. North American delegates, the third largest contingency at this year’s event, started their day out with a networking breakfast at the venue. On the stage, the day got off to a strong start with the Research Got Talent Competition 2023.
One of the morning’s tracks was focused on the Metaverse, providing fascinating use cases for conducting market research in the virtual world, such as evaluating product packaging in a "meta mini-market" and an examination of methodology effectiveness. We also heard about how to measure the impact of augmented reality on shopper behaviours and how this technology fits into the sustainability conversation.
In the afternoon, several of our speakers tackled the complexity of researching the youngest generations, including the not-to-be-pigeon-holed Gen Z, plus the critical role that empathy plays in market research, social and emotional topics, and much more. The breadth and depth of topics presented on stage illustrated the multi-layered challenges researchers face in achieving human understanding and the web of influences, behaviours, circumstances, context and other variables that must be considered when seeking insights.
While all three of our stages were filled with the exchange of knowledge, sharing of inspiration and some of the most innovative projects in research today, we’d be remiss not to mention one of our most popular aspects of the conference: our on-site arcade. With old-school gaming style, our video game consoles provided the perfect place to chill during the non-stop action of the conference. There has also been a fierce Pac-Man competition to win the Infotools “Spacies to Think” console, which the lucky winner will get to take back to their office or home!
We closed out the main stage with presentations from some of our award finalists, as well as the announcement of winners in several of our annual awards categories. Our YES! Award winners were revealed as: Catherine Wertz from SKIM The Netherlands (Gold); Valere Demelier, Insights Analyst, Nepa (Silver); and Harita Rawat, Research Executive, Ipsos, India (Bronze).
Our Research Effectiveness Awards were announced, honoring impactful projects of the insights and analytics community that made a huge impact on the end users. They were:
Gold winner:
Owning Inspiration
Daron Sharps - Pinterest
Martyn Hill - Firefish
Silver winner:
An Innovative Approach to Employee Experience
Laurie Hibbs - Judo Bank
Garreth Chandler, Ben Griffiths - The Evolved Group
Bronze winner:
How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original
Katie Kaylor - Mars Food
Patricia van der Hart - Human8
We also honoured our tireless and much-appreciated ESOMAR Representatives with a special “off-script” moment featuring all of our current and past reps joining our Director General on stage. ESOMAR couldn’t do what we do without them! This year’s honorees are:
“The Pioneer” ESOMAR Representative Award 2023: Zahia Boumaiz and John Presutti, United Arab Emirates
“The Connector” ESOMAR Representative Award 2023: Dan Fleetwood, United States
“Outstanding” ESOMAR Representative Award 2023: Dr. Josiah Ebhomenye, Nigeria
ESOMAR Congress delegates then travelled to the famous Fabrique des Lumières for a spectacular evening against an immersive backdrop of art, music and technology. The stunning display was an experience in itself, as art was brought to life all around us - and we, of course, ended the evening with a DJ and some fairly intense dance moves.
Marie Andre Melsheimer
Cofounder at Andre Marketing & DesignWith more than 25 years in public relations and content development, Marie’s experience spans a wide array of industries, from high-tech healthcare and data science to the performing arts and craft beverage. These days, she applies her skills almost exclusively in the exciting and diverse global market research and insights space. An expert in both traditional and new media outreach, Marie specialises in developing impactful strategies for creating and distributing client messages, content generation and building relationships.
Marie is a classically trained writer with both an undergraduate (BA, University of Oregon) and graduate degree (MA, Portland State University) in English Literature. She also holds a BA in Public Relations from the University of Oregon School of Journalism. A long-time animal welfare advocate, she loves being involved with organisations that make a difference in the lives of all creatures. She splits her time between Oregon and Baja with her husband, son and a (possibly) too-large pack of rescued dogs.
Article series
ESOMAR Congress 2023
- ESOMAR Congress 2023 - Supercharging through Day One
- ESOMAR Congress 2023 - Powering Up through Day Two
- ESOMAR Congress 2023 Day Three - Taking Inspiration Home
- The depth of ESOMAR’s Congress 2023
- AI, Sustainability, and shaping the Future of Insights through ESOMAR Congress 2023
- Did ESOMAR’s Congress 2023 pass the vibe check?