Decision Analyst is a global marketing research and analytical consulting agency, serving a number of Fortune 500 corporations, advertising agencies, and management consulting firms. Decision Analyst is a leader in advanced analytics, mathematical modelling, simulation, and optimisation techniques. The firm melds qualitative investigations, strategic survey research, marketing science, and advanced analytics to solve the most complex marketing and business problems. New product development is a major focus, including ideation and brainstorming, concept development, concept testing, and new product sales forecasting. Headquartered in the Dallas-Fort Worth area, Decision Analyst serves clients across North America, Europe, Latin America, and Asia.