Ask Afrika is a full service market research company. They support their clients’ decisions through market research facts. Besides being decisioneers in brand and customer experience research, Ask Afrika is well known for creating some of the most useful, go-to industry benchmarks, including the Ask Afrika Orange Index®, the Ask Afrika Icon Brands®, the Ask Afrika Kasi Star Brands and the Target Group Index (TGI). Ask Afrika’s knowledge of brands is extensive. The Target Group Index (TGI) survey, which measures psychographics, service, products, media and brands, has been used by the majority of the top 50 advertisers and media owners in South Africa for nearly three decades. They offer tailor-made and ready-to-use offerings for all their clients regardless of the size of project. In addition to being brave, agile, vibrant and experimental, they apply deep thinking to every research project. Their aim is to be great at everything they do and to make a meaningful impact.