Brand Stories
Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Policymakers should give greater consideration to long-term outcomes of nudges
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.