Brand Stories
Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.
Downshifting lifestyles
6 min readWhat does this mean for brands?
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
Forecasting trends
5 min readInsights experts on 2022 consumer behaviour
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
Data privacy in translation
5 min readThe landscape of global data privacy
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
Defaults
7 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Living smart!
4 min readA take on the adoption rate of smart home devices
The evolution of electric vehicles
7 min readDan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.
Post-COVID healthcare in Latin America
6 min readThe first and most intriguing question we can ask about post-COVID is whether we are already there or not.
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.
The human element of connection and service has been a key point of differentiation after the pandemic.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Policymakers should give greater consideration to long-term outcomes of nudges
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon