Brand Stories
Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.
Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.
The impact of Insights on entertainment
9 min readThis edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.
Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?
Insight moments and mindsets
8 min readWalid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Automotive “Deep Dive”
23 min readHow the insights profession is evolving in the automotive vertical.
Understanding implicit associations
2 min readUnderstanding implicit associations
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
The case for replacing occasions with context in your insights development.
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Part Three: Understanding habitual and deliberate consumer decision behaviour
While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.
Part Two: Choosing among three models for building direct customer relationships
Part one: Leveraging the Direct Customer Relationship Flywheel
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Insights can guide governments
5 min readThe expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.
The Truth About Research Transformation
3 min readJoin our speakers as they identify these critical lessons and what to consider for the future of market research.