Brand Stories
Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.
Forecasting trends
5 min readInsights experts on 2022 consumer behaviour
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Data privacy in translation
5 min readThe landscape of global data privacy
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
Defaults
7 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Living smart!
4 min readA take on the adoption rate of smart home devices
The evolution of electric vehicles
7 min readDan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.
Post-COVID healthcare in Latin America
6 min readThe first and most intriguing question we can ask about post-COVID is whether we are already there or not.
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.
The human element of connection and service has been a key point of differentiation after the pandemic.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Policymakers should give greater consideration to long-term outcomes of nudges
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.