Brand Stories

Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.

5 July 2023

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.


4 July 2023

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.


Advertorial Popular
12 June 2023

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?


9 May 2023

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.


3 May 2023

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2


2 May 2023

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1


27 April 2023

How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.


10 April 2023

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.


4 April 2023

How the insights profession is evolving in the automotive vertical.


Advertorial Popular
2 March 2023

Understanding implicit associations


21 February 2023

The challenges and benefits of data-driven storytelling in today’s business world


13 February 2023

The case for replacing occasions with context in your insights development.


11 January 2023

Using research to help create a customer-centric organisation


15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour


8 December 2022

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.


8 December 2022

Part Two: Choosing among three models for building direct customer relationships


1 December 2022

Part one: Leveraging the Direct Customer Relationship Flywheel


14 November 2022

How to target consumers this Black Friday during record levels of inflation…


9 November 2022

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.


3 November 2022

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

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