Brand Stories

Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.

3 January

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers


Living smart!

4 min read
27 December 2021

A take on the adoption rate of smart home devices


21 December 2021

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.


13 December 2021

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.


29 November 2021

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers


17 November 2021

(M)advertising testing


10 November 2021

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.


5 November 2021

The human element of connection and service has been a key point of differentiation after the pandemic.


Advertorial Series
4 November 2021

Learn about how Nestle uncovered pre-market feedback for an ad campaign.


1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.


25 October 2021

Policymakers should give greater consideration to long-term outcomes of nudges


15 October 2021

Step 1 – The Brand DNA: history, vision and mission to build upon


14 October 2021

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

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