Brand Stories

What does this mean for brands?

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”

Insights experts on 2022 consumer behaviour

Emotional values are the key to brand loyalty.

The landscape of global data privacy

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

Two leading experts focus on enhancing the productivity and culture of their operations

Behavioural Tech-heads: What technology needs to learn from behavioural science

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

A take on the adoption rate of smart home devices

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers

(M)advertising testing

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

The human element of connection and service has been a key point of differentiation after the pandemic.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

Policymakers should give greater consideration to long-term outcomes of nudges

Step 1 – The Brand DNA: history, vision and mission to build upon