Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 2.
3 min readThis is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 1.
5 min readThose pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?
An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.
Gen Z blah, blah, blah
5 min readOh good. Another article espousing the secrets of persuading young consumers.
New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.
A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
The social media Behavior Equation
5 min readAnatomy of social for 18-25
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.
Co-branding
6 min readHow to combat potential pitfalls using behavioural research
We’re more than our senses
6 min readTaking product development to the next level
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
Do you know how consumers really feel about your brand, communications or category?
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
Behaviour change models
6 min readBehavioural science in quantitative research Part 1