Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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10 June

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.


12 May

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.


13 May
in General

The Insight250 celebrates 250 leaders in market research and data-driven marketing. The 2024 winners were announced in September; see the list at Insight250.com.


16 May

The European Accessibility Act (EAA) coming on 28 June 2025 aims to make digital services inclusive for everyone, including ticket machines, e-readers, and banking apps.


17 June

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.


29 May

In Argentina, socioeconomic level (NSE) was assessed through characteristics, avoiding direct income questions due to cultural biases.


12 September 2024
in General

Celebrate the ESOMAR Congress 2024 in Athens, where over 1,000 delegates enjoyed 135+ speakers and the Research Effectiveness Awards.


10 February
in General

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.


Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.


14 May

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.


5 March
in General

The insights industry is evolving with AI, but three elements remain constant: human needs, market mechanics, and knowledge hierarchy. Leaders should focus on these factors.


15 May

Do 95% of human behaviours really occur subconsciously? This article describes three pervasive behavioural science myths – and suggests what we can do about them.


15 April
in General

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.


27 March
in General

Join us in uncovering groundbreaking insights, fresh perspectives, and innovative ideas as we rise together to shape the future of insights!


13 February

An estimated £9bn is spent annually on market research in the UK. This article describes three behavioural science reasons why organisations don’t always maximise value from this investment.


4 June

Fraud in market research is a major threat, with nearly one-third of respondents flagged as fraudulent in a recent study. Evolving tactics like device spoofing and AI-generated text are outpacing traditional defenses.


24 April
in General

ESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct.


2 July

The secret behind brands that grow margins while others cut prices.


15 May

Alex started a three-month internship at HarrisX, focusing on commercial research. Explore the environmental impact of Easter chocolate consumption and examine consumer awareness and barriers to plant-based options.

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