Recent Articles

Semiotic Mapping of Six Animated Children’s Series

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference

Pedro Fernandez dives into his experience as a researcher and readies us for the upcoming ESOMAT LATAM 2024. Spanish version below.

Screens connect us, serving as teachers and giving access to concerts, news, and captivating images, all without distance being a barrier.

A new archetype is emerging: the Performative Male — a man who appears emotionally aware, spiritually curious, and refined. He embraces wellness culture, flirt with feminist ideas, and displays personal growth, blending sensitivity with a curated image.

Why even data-driven organisations fall into false certainty – and how to detect the three hidden traps.

Join Arend Koekkoek in a discussion on the symbiotic relationship between Robotics and Agriculture Technology for sustainable and diverse food production.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The market is projected to grow from about USD 289.6 billion in 2023 to roughly USD 578.2 billion by 2032, representing a compound annual growth rate of approximately 8.3%.

Untouched data contributes 2% of global greenhouse gas emissions, equal to the aviation industry.

Explore the transformative impact of AI in market research through insights from industry leaders.

Alex started a three-month internship at HarrisX, focusing on commercial research. Explore the environmental impact of Easter chocolate consumption and examine consumer awareness and barriers to plant-based options.

AI is now a vital force in research, improving predictive analytics and coding. Our Global WiNdow blog highlights insights from WIN members on the importance of integrating human judgment with ethical practices.

Brunswick’s 2026 report forecasts a convergence of blended reality, human augmentation, and a counter-trend demand for authentic, human-centric craft.

Insight Edge: Crafting Breakthroughs in a World of Information Overload by Vivek Banerji

Keeping it brief

Discover the key takeaways from Esomar Congress Prague’s panel on investment strategy in uncertain times — exploring how AI, geopolitical shifts, and evolving client needs are reshaping the $147.5B data and insights industry.

El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.

Generative AI is changing how consumers find information, but its inaccuracies and potential for harmful advice make it a risky source of guidance.

Watch Rich Armstrong of TapTapKaboom create an NFT live on stage at Congress 2023.