Recent Articles

The Insight250 celebrates 250 leaders in market research and data-driven marketing. The 2024 winners were announced in September; see the list at Insight250.com.

The battery pack market is rapidly growing, with predictions of surpassing USD 472 billion by 2034. This growth is driven by several intersecting factors

Explore the transformative impact of AI in market research through insights from industry leaders.

How Generative AI 2.0 and Digital‑Twin Ecosystems Are Reshaping Decision‑Making

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Alex started a three-month internship at HarrisX, focusing on commercial research. Explore the environmental impact of Easter chocolate consumption and examine consumer awareness and barriers to plant-based options.

El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.

Untouched data contributes 2% of global greenhouse gas emissions, equal to the aviation industry.

Watch Rich Armstrong of TapTapKaboom create an NFT live on stage at Congress 2023.

AI is now a vital force in research, improving predictive analytics and coding. Our Global WiNdow blog highlights insights from WIN members on the importance of integrating human judgment with ethical practices.

Keeping it brief

Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research.

Discover the latest companies who have chosen to join the Esomar community as corporate members.

Generative AI is changing how consumers find information, but its inaccuracies and potential for harmful advice make it a risky source of guidance.

The magic of insights has come to an end. As the ESOMAR’s Latin American Conference draws to a close, that magic, instead of vanishing, is being brought home by each and every delegate.

Why even data-driven organisations fall into false certainty – and how to detect the three hidden traps.

Google search data shaped the 2000s, but TikTok is the cultural oracle of today. While search reflects consumer demand, evolving behavior and data now influence businesses selling a variety of products.

After the 2023 ESOMAR Associations Leaders’ Summit in Mexico City, five Latam associations decided to study how front-of-pack food labeling affects buying habits in the region.

Insight Edge: Crafting Breakthroughs in a World of Information Overload by Vivek Banerji

For businesses in the market research, insights and data analytics sector that handle large amounts of data daily, navigating digital regulatory frameworks has become a constant challenge.