Recent Articles

Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.

Semiotic Mapping of Six Animated Children’s Series

Explore how Danone is revolutionizing its innovation pipeline with search research and analytics.

Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.

Learn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.

The market is projected to grow from about USD 289.6 billion in 2023 to roughly USD 578.2 billion by 2032, representing a compound annual growth rate of approximately 8.3%.

Lessons from the Global Prices Study 2025

Brewing insights and networking at Belgium's CUBE event.

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.

Knowing when to use behavioural science is not always easy. This article summarises three prime opportunities for your organisation.

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference

Screens connect us, serving as teachers and giving access to concerts, news, and captivating images, all without distance being a barrier.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

AI is now a vital force in research, improving predictive analytics and coding. Our Global WiNdow blog highlights insights from WIN members on the importance of integrating human judgment with ethical practices.

Alex started a three-month internship at HarrisX, focusing on commercial research. Explore the environmental impact of Easter chocolate consumption and examine consumer awareness and barriers to plant-based options.

Jow Reckitt calculates the value created by increasing access to consumer knowledge

Pedro Fernandez dives into his experience as a researcher and readies us for the upcoming ESOMAT LATAM 2024. Spanish version below.

Amid climate urgency, the carbon credit market has become a key financial and environmental sector, estimated to surpass USD 482 billion by 2035. What’s fueling this growth and what does it mean for sustainable development?

Insight Edge: Crafting Breakthroughs in a World of Information Overload by Vivek Banerji