Recent Articles

In pursuit of market share and brand longevity, brand owners focus on tracking awareness, consideration, and usage. True sustainable growth, however, depends on understanding what draws consumers to your category, known as Category Entry Points (CEPs).

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

ESOMAR Foundation Launches 2025 Education Program for Global Talent

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.

Untouched data contributes 2% of global greenhouse gas emissions, equal to the aviation industry.

With technology advancing at an incredible pace and the value of insights ever increasing, Crispin sat down with Insight250 Winner Carol Sue Haney, Head of Research & Data Science Engineering at Qualtrics.

Welcome to the authenticity paradox, a weird melancholy space where teary TikToks and “depression room” tours are the new social currency.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

Are you looking to better motivate others? This article suggests focusing on three things: Autonomy, Competence, and Relatedness.

AI offers the chance to transform our understanding and broaden our horizons. It not only streamlines value but also motivates us to elevate our standards and aspirations, encouraging us to reach new heights beyond the status quo.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Part one of a two-part series on how to best utilize market research data that is stored in an organization’s data lake

AI is now a vital force in research, improving predictive analytics and coding. Our Global WiNdow blog highlights insights from WIN members on the importance of integrating human judgment with ethical practices.

This is the second in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI and algorithm shaped world

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

Hacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.

A Q&A with Dr Christopher Goard, Chair of the Tony Cowling Foundation

Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.