Recent Articles

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Keeping it brief

Alex started a three-month internship at HarrisX, focusing on commercial research. Explore the environmental impact of Easter chocolate consumption and examine consumer awareness and barriers to plant-based options.

Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research.

AI is now a vital force in research, improving predictive analytics and coding. Our Global WiNdow blog highlights insights from WIN members on the importance of integrating human judgment with ethical practices.

Untouched data contributes 2% of global greenhouse gas emissions, equal to the aviation industry.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

The magic of insights has come to an end. As the ESOMAR’s Latin American Conference draws to a close, that magic, instead of vanishing, is being brought home by each and every delegate.

Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.

It’s not new news that we humans love a bit of escapism and brands have been capitalising on that for decades.

Google search data shaped the 2000s, but TikTok is the cultural oracle of today. While search reflects consumer demand, evolving behavior and data now influence businesses selling a variety of products.

The battery pack market is rapidly growing, with predictions of surpassing USD 472 billion by 2034. This growth is driven by several intersecting factors

Generative AI is changing how consumers find information, but its inaccuracies and potential for harmful advice make it a risky source of guidance.

The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?

After the 2023 ESOMAR Associations Leaders’ Summit in Mexico City, five Latam associations decided to study how front-of-pack food labeling affects buying habits in the region.

Insight Edge: Crafting Breakthroughs in a World of Information Overload by Vivek Banerji

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

For businesses in the market research, insights and data analytics sector that handle large amounts of data daily, navigating digital regulatory frameworks has become a constant challenge.

Lima hosted the ESOMAR LATAM Conference 2025, uniting the insights community for two days of learning against a stunning Peruvian backdrop.

This year, around 80 elections, including many for president, will occur globally. They provide opportunities to gauge public preferences and interpret voting intentions through surveys, but there are also illegitimate efforts aimed at confused voters.