Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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13 February 5 min read

by Hunter Thurman

One shot, one bourbon, one beer… One Vesper Martini with a Smoke Bubble On Top

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18 March 2022 3 min read

by Barbara Schandl, Amishi Takalkar

The Startup Connection: Creating, championing & launching Next-Gen innovation

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25 February 2022 3 min read

by Sioned Winfield, Katie O'Connor, Scott Litman

PepsiCo’s quest for digital insights adoption

Filtered by: Food & Beverage Clear

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Supercharging Insights Management at Mars

4 min read

16 February 2022

in Brand Stories

by Brendan Emmerson, Blaire Stevenson, Jennifer Greene

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

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Capturing early stage consumer feedback, post-COVID

2 min read

4 November 2021

in Hot Topics

by Ginny Lobel

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

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Insight communities – hidden depths

9 min read

1 November 2021

in Hot Topics

by Edward Appleton

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.