PepsiCo’s quest for digital insights adoption


Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”

3 min read
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What's it about?

Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. “If you build it, they will come” does not work, despite the best strategic intentions. It is imperative to plan and implement effective adoption and engagement strategies, alongside the technical capabilities.

What's in it for me?

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.” They will walk us through their first-hand experience on how to effectively tackle adoption. They’ll examine the implications of this process for a global enterprise and the roles each of them needed to play for it all to come together. You will learn tips to overcome the common hurdles of change management and the importance of leadership and storytelling, including five key strategies (and examples!) PepsiCo used to move from deployment to successful adoption.

Who is this for?

All those interested in how to drive technical adoption across an organization 

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Sioned Winfield
Marketing, Insights and Transformation Director at PepsiCo
Katie O'Connor
Head of research solutions at Zappi
Scott Litman
Co-Founder at Lucy