Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Synthetic Data Clear
15 August

(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)


19 May
in General

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.


11 May
in General

Part one in a three-part series that explores synthetic respondents and their impact on the market research industry.


16 October 2023
in General

What is synthetic data, how can we use it, and what are the risks?