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Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)
Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.
Part one in a three-part series that explores synthetic respondents and their impact on the market research industry.
What is synthetic data, how can we use it, and what are the risks?