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(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)
Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.
Part one in a three-part series that explores synthetic respondents and their impact on the market research industry.
Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.
What is synthetic data, how can we use it, and what are the risks?