Hot Topics

Read the stories describing what's the current burning issues impacting insights and analytics.

16 August 2023

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?


19 July 2023

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.


17 July 2023

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.


12 July 2023

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.


6 July 2023

The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.


5 July 2023

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.


17 May 2023

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.


8 May 2023

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.


4 May 2023

Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.


20 April 2023

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?


23 March 2023

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.


16 March 2023

The biggest consumer trends of the year


13 March 2023

Brand ‘moo-vers‘ and shakers


8 March 2023

Prioritise, Apply, and Create to where it takes your organisation.


22 February 2023

And its implications for a multicultural community.


15 February 2023

Why cooperation and negotiation are crucial to get the UK back on its feet


30 January 2023

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry


13 December 2022

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.


29 November 2022

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.


20 October 2022

From researcher to business partner: A new mindset for market researchers to elevate their value proposition

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