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The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

Embracing the unexpected: my career journey from Data Dread to Data Empathy

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Think big about yourself and surround yourself with people who think even bigger about you.

My journey through the world of Market Research: Lessons, challenges, and triumphs

Like many professionals in this industry, I arrived here by accident rather than design.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.

A favourable wind crosses the region.

Why is an inclusive question important when you want to get the right answer?

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?