Hot Topics
Read the stories describing what's the current burning issues impacting insights and analytics.
Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.
Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.
Top 10 global consumer trends 2023
7 min readThe biggest consumer trends of the year
The Adultification of Black girls
8 min readAnd its implications for a multicultural community.
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.
The future of market research
6 min readFrom researcher to business partner: A new mindset for market researchers to elevate their value proposition
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Lattice of research
12 min readThe importance of market context, categorisation, and the “Lattice of Research”
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
The quietly brewing storm
6 min readConsumer response to the rising cost-of-living crisis in the Gulf countries
"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?
What will consumers do as prices continue to rise?
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
IQVIA takes 1st place, the tech-enabled industry continues to grow