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This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.

Six graduate hires, six new AI roles and the new way of building insight

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.

This article is based on a talk delivered at the AEDEMOTV Media Research Conference held in Spain in March 2026.

Despite Henry Ford’s century-old standard, the five-day workweek is finally facing a serious challenge. While most of society still adheres to the traditional model, successful UK trials have proven the 4-day workweek is viable without pay cuts.

After close to 30 years in market research, I have seen just about everything. The good, the bad and the “why are we even doing this” moments.

The UK insights sector alone generates £18.7 billion annually. Yet 83% of insights functions face budget pressures, and teams are being downsized at an accelerating rate. This paradox signals something structural, not cyclical.

When volume outpaces interpretation

The growing need for transparency, documentation, and human oversight in AI-assisted research

GLP-1 treatments are significantly impacting culture, transforming our views on food, wellness, socialising, and beauty. CMOs in this sector are likely discussing this daily, especially in the US.

In a world flooded with data and AI content, genuine cultural insight is harder to find. The article suggests researchers should explore the fringes of culture, where overlooked behaviors and niches can signal future growth.

Why I Deleted [name] App – A Loyal Customer’s Breaking Point

A new archetype is emerging: the Performative Male — a man who appears emotionally aware, spiritually curious, and refined. He embraces wellness culture, flirt with feminist ideas, and displays personal growth, blending sensitivity with a curated image.

What does “invisible bias” mean in AI‑assisted market research

In January 2026, economic concerns remained top of mind in the U.S. and globally—though varying by market—according to the *What Worries the World* report, based on the long-running Ipsos Global Advisor survey across 29 countries.

Over the past decade, consumers were promised a shift from ownership to access and sharing rather than buying. However, after more than ten years, the reality of this shift has proven to be much more uneven than early supporters expected.

How Generative AI 2.0 and Digital‑Twin Ecosystems Are Reshaping Decision‑Making

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side insights professional on the realities of using insight to drive change in their business.

In the series "Q&A-Gency" Alex Holmes speaks with a leading voice in creative development and media planning. The goal? To explore how insight shapes their work - and whether their approach is evolving in today’s rapidly changing world.

Welcome to the Attention Economy, where silence is the ultimate status symbol and restraint is the new luxury.