Hot Topics

Read the stories describing what's the current burning issues impacting insights and analytics.

12 January

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.


18 December 2023

A favourable wind crosses the region.


23 October 2023

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.


29 September 2023

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.


25 September 2023

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.


5 September 2023

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.


23 August 2023

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?


16 August 2023

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?


19 July 2023

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.


17 July 2023

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.


12 July 2023

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.


6 July 2023

The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.


5 July 2023

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.


17 May 2023

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.


8 May 2023

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.


4 May 2023

Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.


20 April 2023

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?


23 March 2023

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.


16 March 2023

The biggest consumer trends of the year


13 March 2023

Brand ‘moo-vers‘ and shakers

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