Welcome to the new Esomar Corporate Members in March

2 April

Discover the latest companies who have chosen to join the Esomar community as corporate members.

5 min read

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New Esomar Corporate Members

Please join us in welcoming a host of new companies as Esomar Corporate members! These companies have decided that professional standards and ethics are central to their company and have undersigned the ICC/Esomar Code of conduct and associated guidelines to underpin that.

Esomar Corporate membership means that companies are recognised globally as being committed to higher standards, are actively educating their colleagues about research standards, and are leading the way for our industry globally.

Smarty Pants We’re a custom market research consultancy that excels at qual, quant and mixed-method initiatives that answer your most difficult business questions. We specialize in brilliant research design and execution that elicits breakthrough insights and sparks brand growth.

Fluent Research is a data and insights-driven strategic consulting firm. We leverage understanding of human behavior to help the world’s best-known brands and organizations advance worthy causes, innovate transformational products, and successfully navigate change.

Keto MR provide access to 150M+ respondents in 130 Countries. We provider high quality samples for consumer, B2B and health care Studies. Proprietary panel + All in One solutions+ Supplier API integration with 100+ online sources.

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.

i-Genie.Ai is the most exciting, emerging technology platform in the consumer insights industry, upending the multi-billion dollar consumer survey industry with modern AI and NLP techniques that gather rich data from the billions of searches, social media and video posts, and product reviews online.

QNR Africa is your go-to market research support agency on the African continent..

..now including Comoros, Saudi Arabia and Madagascar.

BARE International, Inc. (BARE) is a global market research firm specializing in customer experience (CX), employee experience (EX), and loyalty measurement. We design and execute end-to-end research programs that enable organizations to evaluate service performance, operational compliance, and brand consistency across markets.

Our methodology portfolio includes mystery shopping, compliance audits, customer satisfaction research, employee engagement studies, benchmarking programs, and multi-channel feedback measurement. By integrating quantitative and qualitative approaches, BARE delivers structured, comparable data across regions while maintaining local market sensitivity.

Fieldwork execution is supported by standardized quality assurance protocols, rigorous evaluator recruiting, and centralized project management to ensure data integrity and reliability. Our reporting frameworks translate complex performance metrics into actionable insights, enabling clients to identify service gaps, improve operational standards, strengthen customer retention, and enhance employee engagement.

With global coverage and decades of experience in performance measurement, BARE partners with multinational and regional organizations across industries to support evidence-based decision-making and continuous improvement initiatives.

Verso is the most advanced AI-powered research solution, leveraging AI moderation to deliver qualitative insights at scale

moweb Research - It was 2004: Greece won the European Football Championship, Michael Schumacher secured his seventh World Championship title, Mark Zuckerberg launched Facebook … and Herbert Höckel, together with his business partner Ryan Gibson, founded moweb research in Düsseldorf (Germany).

Although the internet was no longer uncharted territory at that time, moweb was nevertheless one of the first organisations to ensure that online surveys were incorporated into the standard repertoire of research methods. Since then, the organisation’s B2B and B2C panels, comprising well over three million participants, have been at the heart of its operations. This extends not only to Germany and other EU countries, but also to the USA, Latin America, Japan and South Africa, for example. 

In the B2B sector, moweb provides access to key decision-makers, including fleet managers, IT experts, HR professionals, CEOs and marketing specialists.

Today, moweb sees itself as a full-service institute for digital market research. It employs just over 20 employees and has a turnover of more than 1.7 million Euros.

The core strategy remains focused on strengthening the internationally oriented panels in order to consistently meet the evolving needs of globally active clients.

Absolute Reports is a global market intelligence and strategic consulting firm helping organizations make confident, data-driven decisions in an increasingly complex business environment.

We provide high-quality syndicated research, bespoke research solutions, and advisory services that deliver deep insights into market dynamics, competitive landscapes, and future growth opportunities. Our expertise spans key industries including technology, healthcare, manufacturing, energy, and consumer sectors.

Our approach integrates robust data, advanced analytics, and strategic thinking to move beyond insights—enabling clients to define clear strategies, optimize market positioning, and accelerate growth.

Absolute Reports partners with enterprises, consulting firms, and investors worldwide, delivering actionable intelligence that drives measurable business impact.

Alpha & Beta Research is a Mexico-based market research and consumer insights firm focused on understanding the motivations, behaviors, and decision drivers behind consumer choices. By combining consumer psychology, behavioral science, and advanced statistical analysis, we generate insights that go beyond descriptive data.

We support marketing, innovation, and consumer insights teams, primarily in FMCG, with research designed to evaluate concepts and products, reduce uncertainty, and identify actionable growth opportunities. We also apply this approach across other consumer-facing categories.

Based in Mexico City, with research capabilities across Latin America and in selected U.S. cities, Alpha & Beta Research provides rigorous, decision-relevant research tailored to the realities of each market. We selectively integrate AI-assisted tools to improve efficiency and consistency while maintaining human oversight and methodological rigor.

House of Win is an agency founded in 2018 that conducts public opinion polling and market research in Serbia and across the wider region. We deliver quantitative and qualitative research through CATI (telephone interviewing), fieldwork, focus groups, online surveys and chatbot-based research, as well as conflict groups, crisis groups and in-depth interviews.

Article series

New Esomar Corporate Members