Not all industries are created equally
Project sourcing per industrial sector may appear rather intuitive, with those with currently higher in-house expertise being in a prime position to internalise projects. Such is the case of academia and education, where one imagines institutions leveraging the body of trained in-house researchers to tackle more projects or technology and telecommunication companies doing the same with their large pools of analysts.
Conversely, companies battling in highly competitive segments or needing to track diverse and geographically dispersed consumer groups tend to rely more on external suppliers to execute their more complex projects. This is the case for fast-moving consumer goods (FMCG) or, to some extent, pharmaceutical companies.
The spread across industrial segments, thus, is over 30 percentage points, from the lowest level of internalisation for the FMCG segment at 32% to the lowest reliance on external suppliers in academia and education at 63%.
Evolution over time suggests how the impact of the pandemic, which led to a shift towards internalisation, turned into a new normal for some segments. For others like media, broadcasting, and advertising, the trend returned to the level reported in 2020, whereas the FMCG segment in 2023 became less reliant on external suppliers.