Recent Articles

“Insights on the Brink” by Brett Townsend and Tim Hoskins encourages insights professionals to transform their work into revenue-generating assets, emphasizing the necessary shifts in mindset, organization, and skills to drive real business impact.

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

A Welcome note to the ESOMAR Congress 2024

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.

Every 14 October, the global community celebrates World Standards Day, honouring the frameworks that make collaboration possible.

SimilarWeb, the official measure of the digital world, goes beyond surveys.

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

Join Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

Enjoy the latest edition of the Shobservatory Research Chronicles.

Digital data analytics dominates the research software sector in Europe, but what about the other segments?

Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS