Recent Articles

This edition highlights Dr. Nadia Morozova - the Chief Analytics and Insights Officer at Enriched Insights, which she founded to apply her PhD research in Behavioral Science.

B2B decision-making is seen as more rational than B2C, leading to less emphasis on behavioral science and psychological influences like gut feelings and instincts.

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

This edition highlights Anne-Sophie Damelincourt, the newly elected President of ESOMAR, a key partner of the Insight250 Awards and a professional association for the insights industry. She is also the Founder and Owner of Blue Lemon Insight & Strategy.

Introducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.

This edition features David Smith, Founder of DVL Smith, author, award-winning professional, and Professor at the University of Hertfordshire.

Wrapping up the year with 60 global honours.

AB-InBev used the 2024 Olympics to launch Corona Cero, their non-alcoholic beer for celebration and connection, capturing a rare global brand spotlight — a campaign that went on to win this year's Esomar Global Qualitative Excellence Award

"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

It’s not new news that we humans love a bit of escapism and brands have been capitalising on that for decades.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning with Tarek Reslan, Growth Marketing Expert & Trainer at Growth Tribe.

Every month Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and their industry. This Month we've got Lucy Davison - Founder of Keen as Mustard Marketing, MRS Fellow and former ESOMAR council member.

Getting a good night's rest