Recent Articles

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

Looking back to the rise of online panels may be illustrative in charting the path of synthetic respondents

Watch Rich Armstrong of TapTapKaboom create an NFT live on stage at Congress 2023.

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference

Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.

How leaders can secure truly differentiating insight in the AI era

Knowing your customers is key to growth. Interview a few to create personas that reflect their needs. Use these to refine strategies and products.

Steering through Latin America's economic journey in the global insights industry.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.

“Insights on the Brink” by Brett Townsend and Tim Hoskins encourages insights professionals to transform their work into revenue-generating assets, emphasizing the necessary shifts in mindset, organization, and skills to drive real business impact.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition features David Smith, Founder of DVL Smith, author, award-winning professional, and Professor at the University of Hertfordshire.

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.

Ethnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste

This year, around 80 elections, including many for president, will occur globally. They provide opportunities to gauge public preferences and interpret voting intentions through surveys, but there are also illegitimate efforts aimed at confused voters.