Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.
The Advancement & Impact of Insights - An Insight250 Winners Series perspective with David Smith
17 min readThis edition features David Smith, Founder of DVL Smith, author, award-winning professional, and Professor at the University of Hertfordshire.
Ending packaged water one insight at a time
< 1 min readJoin Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.
This edition highlights Anne-Sophie Damelincourt, the newly elected President of ESOMAR, a key partner of the Insight250 Awards and a professional association for the insights industry. She is also the Founder and Owner of Blue Lemon Insight & Strategy.
The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.
The depth of ESOMAR’s Congress 2023
5 min readESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.
Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.
The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?
ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.
Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.
The Emerging Impact of Digital Twins
8 min readWith technology advancing at an incredible pace and the value of insights ever increasing, I sat down with Insight250 Winner Mark Ursell.
Are you looking to better motivate others? This article suggests focusing on three things: Autonomy, Competence, and Relatedness.
The feedback on reporting
< 1 min readEnjoy the latest edition of the Shobservatory Research Chronicles.
The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies
Online research trends in the Middle East
< 1 min readDiscover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.
Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.
We have outlined five key traits that we believe will help young researchers thrive in the market research industry.
What I Know Now... Dan Foreman
13 min readEach month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.
In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements
Every 14 October, the global community celebrates World Standards Day, honouring the frameworks that make collaboration possible.



















