Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

What are the forces shaping market research in the Middle East and Africa?

Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.

An insider’s perspective of this integral segment of the insights industry

An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.

From academia to action: bridging traditional ethnography and consumer insights

This edition features David Smith, Founder of DVL Smith, author, award-winning professional, and Professor at the University of Hertfordshire.

“Insights on the Brink” by Brett Townsend and Tim Hoskins encourages insights professionals to transform their work into revenue-generating assets, emphasizing the necessary shifts in mindset, organization, and skills to drive real business impact.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

Think consumer decisions are always completely rational? This article describes how consumers can be influenced by false information; jingles and rhymes; and appeals to nature.

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

Steering through Latin America's economic journey in the global insights industry.

Digital data analytics dominates the research software sector in Europe, but what about the other segments?

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.