Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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5 January 2024
in General

Join Rodrik Sorbi of DVJ Insights and Maarten Van Es of bol.com as they delve into the world of TikTok to engage with Gen Z.


5 January 2024
in General

Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.


20 November 2024

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.


10 April 2024
in General

El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.


5 January 2024
in General

Explore the transformative impact of AI in market research through insights from industry leaders.


8 July 2024
in General

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.


23 September 2024

Knowing when to use behavioural science is not always easy. This article summarises three prime opportunities for your organisation.


23 September 2024
in General

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.


19 March 2024
in General

Pedro Fernandez dives into his experience as a researcher and readies us for the upcoming ESOMAT LATAM 2024. Spanish version below.


5 January 2024
in General

Join Arend Koekkoek in a discussion on the symbiotic relationship between Robotics and Agriculture Technology for sustainable and diverse food production.


3 December 2024
in Opinions

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.


29 November 2024

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


14 January
in General

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.


15 January

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.


1 September 2021
in General

“It’s now time for ‘Boomer versus Millennial!’, your favourite generational trivia game!”


5 January 2024
in General

Watch Rich Armstrong of TapTapKaboom create an NFT live on stage at Congress 2023.


17 October 2024

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.


31 January

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.


1 April
in General

This edition highlights Dr. Nadia Morozova - the Chief Analytics and Insights Officer at Enriched Insights, which she founded to apply her PhD research in Behavioral Science.


15 May 2024
in General

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference

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