Recent Articles

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference

The more things change, the more they stay the same

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

As we enter 2025, it's valuable to reflect on insights from the ‘Insight250’ Winners Series. This summary highlights key advice from industry leaders to guide professionals at all career levels.

Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards.

This edition features Richard Colwell, CEO of Red C Research & Marketing, which supports blue-chip brands with insights. He is also ESOMAR’s Country Representative for Ireland and Executive Vice President of the Worldwide Independent Network (WIN).

Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research.

This edition features Litthya Baez, US Portfolio Lead at Haleon, with over 20 years of experience in marketing and consumer insights.

Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.

This year, around 80 elections, including many for president, will occur globally. They provide opportunities to gauge public preferences and interpret voting intentions through surveys, but there are also illegitimate efforts aimed at confused voters.

This edition highlights Anne-Sophie Damelincourt, the newly elected President of ESOMAR, a key partner of the Insight250 Awards and a professional association for the insights industry. She is also the Founder and Owner of Blue Lemon Insight & Strategy.

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

Looking back to the rise of online panels may be illustrative in charting the path of synthetic respondents

Join Gene Saykin from Tuna at Congress 2023 as we delve into the essential questions to identify the perfect research ally.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

What are the forces shaping market research in the Middle East and Africa?

Think consumer decisions are always completely rational? This article describes how consumers can be influenced by false information; jingles and rhymes; and appeals to nature.

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.