Recent Articles

With technology advancing at an incredible pace and the value of insights ever increasing, I sat down with Insight250 Winner Mark Ursell.

Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.

Think consumer decisions are always completely rational? This article describes how consumers can be influenced by false information; jingles and rhymes; and appeals to nature.

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.

This edition highlights Dr. Nadia Morozova - the Chief Analytics and Insights Officer at Enriched Insights, which she founded to apply her PhD research in Behavioral Science.

Ignite your knowledge and amplify your impact in the ever-evolving world of data and insights at this year's ESOMAR Congress in Amsterdam.

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021

This edition features David Smith, Founder of DVL Smith, author, award-winning professional, and Professor at the University of Hertfordshire.

Are you looking to better motivate others? This article suggests focusing on three things: Autonomy, Competence, and Relatedness.

(M)advertising testing

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.

This edition highlights Anne-Sophie Damelincourt, the newly elected President of ESOMAR, a key partner of the Insight250 Awards and a professional association for the insights industry. She is also the Founder and Owner of Blue Lemon Insight & Strategy.

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

Change your organisation’s instead

Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.

This feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.

Every 14 October, the global community celebrates World Standards Day, honouring the frameworks that make collaboration possible.