Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
Do you know how consumers really feel about your brand, communications or category?
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
Behaviour change models
6 min readBehavioural science in quantitative research Part 1
"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?
Three key barriers to behaviour change
6 min readAttitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
Respondent experience management Part 1
6 min readHow to be a respondent-centric researcher?
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Alexa, stop spying on me
6 min readNew research shows that brands need to focus more than ever on earning people’s trust in how they use data.
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Facebook’s new parent company name and logo, Meta