Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.
The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.
(Reflections on Meaning in the Age of Information Overload)
Think consumer decisions are always completely rational? This article describes how consumers can be influenced by false information; jingles and rhymes; and appeals to nature.
Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.
Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.
Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird
The Nature of Insights is an article series that explores the forces that shape our work and industry.
Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.
There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?
Beyond its limits
4 min readThe metaverse
Five symptoms of stagnant brands
6 min read......and four ways to cure them
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
Supporting the highest levels of global enterprise complexity
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
The Truth About Research Transformation
3 min readJoin our speakers as they identify these critical lessons and what to consider for the future of market research.
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.