Recent Articles

In today’s fast-changing world, adaptation is more than alignment; it is a competitive advantage. This article explores strategic adaptation and the role of insights in facilitating it.

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.

Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034

(Reflections on Meaning in the Age of Information Overload)

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

Think consumer decisions are always completely rational? This article describes how consumers can be influenced by false information; jingles and rhymes; and appeals to nature.

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The Nature of Insights is an article series that explores the forces that shape our work and industry.

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

The metaverse

......and four ways to cure them

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Supporting the highest levels of global enterprise complexity

Perspectives from the Insight250 Judges

Join our speakers as they identify these critical lessons and what to consider for the future of market research.