Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?
Supporting the highest levels of global enterprise complexity
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
The Truth About Research Transformation
3 min readJoin our speakers as they identify these critical lessons and what to consider for the future of market research.
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
Global insight perspectives
13 min readUnique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
Insights technology
5 min readThe importance of innovation and leadership in insights technology
Predictive qual
6 min readHow to turn the art of qual into a science of impact?