Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.
Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.
Climate Asia: World's largest study on people's climate change experiences
Climate Asia: World's largest study on people's climate change experiences
Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.
In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.
Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?
The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 2.
3 min readThis is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 1.
5 min readThose pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?
The three key pillars of sustainability
8 min readThe important work that PepsiCo is doing around sustainability
Greener, better, stronger
3 min readHow can market research improve decision-making and business’s contribution to sustainable development?
Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer
How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.
Conscientious costs
4 min readDo people shop ethically when times are hard?
Embracing the future
2 min readDriving sustainability and innovations in the APAC market
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
It’s clear that businesses and organisations around the world need to measure a different sort of success.