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The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?
An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?
Drivers of our $142bn insights industry
4 min readA US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?
An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.
An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
An insider’s perspective of this integral segment of the insights industry
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.
Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.
Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.