Recent Articles

"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning with Tarek Reslan, Growth Marketing Expert & Trainer at Growth Tribe.

Every month Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and their industry. This Month we've got Lucy Davison - Founder of Keen as Mustard Marketing, MRS Fellow and former ESOMAR council member.

How Generative AI 2.0 and Digital‑Twin Ecosystems Are Reshaping Decision‑Making

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.

What distinguishes the top performing research agencies from the rest?

Looking back to the rise of online panels may be illustrative in charting the path of synthetic respondents

Join Rodrik Sorbi of DVJ Insights and Maarten Van Es of bol.com as they delve into the world of TikTok to engage with Gen Z.

Pavi Gupta is VP Insights & Analytics at Chobani and a three-time Insight250 Winner. With 25+ years of experience at major companies, he discusses the impact of AI on the insights industry.

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

This edition features Litthya Baez, US Portfolio Lead at Haleon, with over 20 years of experience in marketing and consumer insights.

With technology advancing at an incredible pace and the value of insights ever increasing, I sat down with Insight250 Winner Mark Ursell.

The rapid advancements that allowed Artificial Intelligence (AI) to become commonplace over the past couple of years shook the insights industry to its core and allowed for a discussion that has raged on without signs of abatement.

Discover the latest companies who have chosen to join the Esomar community as corporate members.

The fine art of time negotiation from the Shobservatory Research Chronicles.

The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

Disconnected tools are creating avoidable drag in modern research workflows

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

A 40-year (half-century?) perspective

“It’s now time for ‘Boomer versus Millennial!’, your favourite generational trivia game!”