Recent Articles

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.

“It’s now time for ‘Boomer versus Millennial!’, your favourite generational trivia game!”

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The more things change, the more they stay the same

A 40-year (half-century?) perspective

This is the first in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional undercurrents driving consumer behaviour in a world increasingly shaped by AI and algorithms.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

A US$ 153 billion insights industry – What has changed since 2023?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

(Reflections on Meaning in the Age of Information Overload)

Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.

Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.

Explore the transformative impact of AI in market research through insights from industry leaders.

Knowing when to use behavioural science is not always easy. This article summarises three prime opportunities for your organisation.

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.

Digital data analytics dominates the research software sector in Europe, but what about the other segments?

Join Arend Koekkoek in a discussion on the symbiotic relationship between Robotics and Agriculture Technology for sustainable and diverse food production.

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.