Recent Articles

Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.

The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

This edition features Litthya Baez, US Portfolio Lead at Haleon, with over 20 years of experience in marketing and consumer insights.

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.

Looking back to the rise of online panels may be illustrative in charting the path of synthetic respondents

In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements

Getting a good night's rest

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.

Introducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.

The insights industry is evolving with AI, but three elements remain constant: human needs, market mechanics, and knowledge hierarchy. Leaders should focus on these factors.

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.

Welcome to the authenticity paradox, a weird melancholy space where teary TikToks and “depression room” tours are the new social currency.

Wrapping up the year with 60 global honours.

A new archetype is emerging: the Performative Male — a man who appears emotionally aware, spiritually curious, and refined. He embraces wellness culture, flirt with feminist ideas, and displays personal growth, blending sensitivity with a curated image.

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

In healthcare, innovation often occurs in isolation. Clinicians, innovators, and patients push progress separately. Breakthroughs happen but are rarely aligned, and insights are gathered but seldom shared.

Every month Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and their industry. This Month we've got Lucy Davison - Founder of Keen as Mustard Marketing, MRS Fellow and former ESOMAR council member.

A 40-year (half-century?) perspective

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.