Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Plus ca Change in the Insights Industry?
11 min readA 40-year (half-century?) perspective
Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.
Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
A look into LATAM 2024
7 min readPedro Fernandez dives into his experience as a researcher and readies us for the upcoming ESOMAT LATAM 2024. Spanish version below.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The "Vikingos" travel to ESOMAR LATAM
6 min readESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference
How have study designs evolved in 2024?
5 min readThis excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.
An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.
Digital data analytics dominates the research software sector in Europe, but what about the other segments?
TapTapKaboom: Live NFT creation
< 1 min readWatch Rich Armstrong of TapTapKaboom create an NFT live on stage at Congress 2023.
Future of experiences for human engagement
< 1 min readExplore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
An insider’s perspective of this integral segment of the insights industry
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
In Argentina, socioeconomic level (NSE) was assessed through characteristics, avoiding direct income questions due to cultural biases.
What I Know Now... Kristin Luck
14 min readEach month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.
Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research.
Do 95% of human behaviours really occur subconsciously? This article describes three pervasive behavioural science myths – and suggests what we can do about them.
The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

















