Recent Articles

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.

Looking back to the rise of online panels may be illustrative in charting the path of synthetic respondents

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034

“It’s now time for ‘Boomer versus Millennial!’, your favourite generational trivia game!”

Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.

A 40-year (half-century?) perspective

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

This edition features Litthya Baez, US Portfolio Lead at Haleon, with over 20 years of experience in marketing and consumer insights.

B2B decision-making is seen as more rational than B2C, leading to less emphasis on behavioral science and psychological influences like gut feelings and instincts.

Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.

The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

Learn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Pavi Gupta is VP Insights & Analytics at Chobani and a three-time Insight250 Winner. With 25+ years of experience at major companies, he discusses the impact of AI on the insights industry.

Every 14 October, the global community celebrates World Standards Day, honouring the frameworks that make collaboration possible.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Digital data analytics dominates the research software sector in Europe, but what about the other segments?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.