Recent Articles

Ethnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

Digital data analytics dominates the research software sector in Europe, but what about the other segments?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.

A 40-year (half-century?) perspective

Companies that apply behavioural science principles outperform peers by 85% in sales growth. This article describes three common models for integrating behavioural scientists into organisations, and their pros and cons.

The US research software sector has been flourishing over the years. But do you wonder which segments within this sector are pulling the heavy load? Read on to find out!

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Interventions to change others’ behaviour fail for three main reasons. This article describes these reasons – and what you can do about them.

The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

Semiotic Mapping of Six Animated Children’s Series

Screens connect us, serving as teachers and giving access to concerts, news, and captivating images, all without distance being a barrier.

Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.