Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Going Beyond the ‘Exotic Aisle’…
4 min readEthnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste
Plus ca Change in the Insights Industry?
11 min readA 40-year (half-century?) perspective
Digital data analytics dominates the research software sector in Europe, but what about the other segments?
The secret behind brands that grow margins while others cut prices.
Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.
An insider’s perspective of this integral segment of the insights industry
This year, around 80 elections, including many for president, will occur globally. They provide opportunities to gauge public preferences and interpret voting intentions through surveys, but there are also illegitimate efforts aimed at confused voters.
The magic of insights has come to an end. As the ESOMAR’s Latin American Conference draws to a close, that magic, instead of vanishing, is being brought home by each and every delegate.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
What I Know Now... Kristin Luck
14 min readEach month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.
3 killer questions to ask your research partner
< 1 min readJoin Gene Saykin from Tuna at Congress 2023 as we delve into the essential questions to identify the perfect research ally.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.
AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.
Unlock the secrets of Circular Economy with Anthony CMS, CEO of Codit, as he delves into the core principles and actionable insights for sustainable business practices
An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.
Explore the transformative journey of Florian Myter, Co-Founder of Weave.ly, a computer science enthusiast, as he revolutionizes survey design with his prototyping platform built on Figma.
Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.
The Insight250 celebrates 250 leaders in market research and data-driven marketing. The 2024 winners were announced in September; see the list at Insight250.com.