Recent Articles

Fraud in market research is a major threat, with nearly one-third of respondents flagged as fraudulent in a recent study. Evolving tactics like device spoofing and AI-generated text are outpacing traditional defenses.

Why Collective Intelligence is the real payoff of AI

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.

Alex started a three-month internship at HarrisX, focusing on commercial research. Explore the environmental impact of Easter chocolate consumption and examine consumer awareness and barriers to plant-based options.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034

Lima hosted the ESOMAR LATAM Conference 2025, uniting the insights community for two days of learning against a stunning Peruvian backdrop.

After the 2023 ESOMAR Associations Leaders’ Summit in Mexico City, five Latam associations decided to study how front-of-pack food labeling affects buying habits in the region.

Join us in uncovering groundbreaking insights, fresh perspectives, and innovative ideas as we rise together to shape the future of insights!

Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

ESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct.

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.

An estimated £9bn is spent annually on market research in the UK. This article describes three behavioural science reasons why organisations don’t always maximise value from this investment.

In today’s fast-changing world, adaptation is more than alignment; it is a competitive advantage. This article explores strategic adaptation and the role of insights in facilitating it.

Liquid hydrogen is becoming essential for decarbonization, serving as an efficient storage and transport medium. The market is projected to exceed USD 81 billion by 2034, with growth fueled by advances in technology.

Google search data shaped the 2000s, but TikTok is the cultural oracle of today. While search reflects consumer demand, evolving behavior and data now influence businesses selling a variety of products.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This is the first in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional undercurrents driving consumer behaviour in a world increasingly shaped by AI and algorithms.