Recent Articles

The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?

The US research software sector has been flourishing over the years. But do you wonder which segments within this sector are pulling the heavy load? Read on to find out!

Knowing when to use behavioural science is not always easy. This article summarises three prime opportunities for your organisation.

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.

Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.

Interventions to change others’ behaviour fail for three main reasons. This article describes these reasons – and what you can do about them.

Jow Reckitt calculates the value created by increasing access to consumer knowledge

Fraud in market research is a major threat, with nearly one-third of respondents flagged as fraudulent in a recent study. Evolving tactics like device spoofing and AI-generated text are outpacing traditional defenses.

Nick Graham, Previously Global Head of Insights & Analytics, Mondelez and Since July 2024 Founder of Vertemis). Vertemis helps organizations transform how they use insights & analytics to drive better decision-making and elevate business impact.

Welcome to the authenticity paradox, a weird melancholy space where teary TikToks and “depression room” tours are the new social currency.

With technology advancing at an incredible pace and the value of insights ever increasing, Crispin sat down with Insight250 Winner Carol Sue Haney, Head of Research & Data Science Engineering at Qualtrics.

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.

Companies that apply behavioural science principles outperform peers by 85% in sales growth. This article describes three common models for integrating behavioural scientists into organisations, and their pros and cons.

The European Accessibility Act (EAA) coming on 28 June 2025 aims to make digital services inclusive for everyone, including ticket machines, e-readers, and banking apps.

Pedro Fernandez dives into his experience as a researcher and readies us for the upcoming ESOMAT LATAM 2024. Spanish version below.

Semiotic Mapping of Six Animated Children’s Series

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Join Arend Koekkoek in a discussion on the symbiotic relationship between Robotics and Agriculture Technology for sustainable and diverse food production.

Screens connect us, serving as teachers and giving access to concerts, news, and captivating images, all without distance being a barrier.