Recent Articles

Insight is arguably having a beige moment. We all feel it.

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.

The US research software sector has been flourishing over the years. But do you wonder which segments within this sector are pulling the heavy load? Read on to find out!

An outlook of what NPD cycles can look like with agentic AI and robotics

Nick Graham, Previously Global Head of Insights & Analytics, Mondelez and Since July 2024 Founder of Vertemis). Vertemis helps organizations transform how they use insights & analytics to drive better decision-making and elevate business impact.

Discover the key takeaways from Esomar Congress Prague’s panel on investment strategy in uncertain times — exploring how AI, geopolitical shifts, and evolving client needs are reshaping the $147.5B data and insights industry.

Fraud in market research is a major threat, with nearly one-third of respondents flagged as fraudulent in a recent study. Evolving tactics like device spoofing and AI-generated text are outpacing traditional defenses.

An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.

The energy transition is a global movement reshaping industries, policies, and investments. Advanced biofuels are promising, low-carbon alternatives from non-food biomass, waste, and feedstocks.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Why even data-driven organisations fall into false certainty – and how to detect the three hidden traps.

The more things change, the more they stay the same

The Insight250 celebrates 250 leaders in market research and data-driven marketing. The 2024 winners were announced in September; see the list at Insight250.com.

An insider’s perspective of this integral segment of the insights industry

Brunswick’s 2026 report forecasts a convergence of blended reality, human augmentation, and a counter-trend demand for authentic, human-centric craft.

An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.

Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.

Companies that apply behavioural science principles outperform peers by 85% in sales growth. This article describes three common models for integrating behavioural scientists into organisations, and their pros and cons.

Untouched data contributes 2% of global greenhouse gas emissions, equal to the aviation industry.

The European Accessibility Act (EAA) coming on 28 June 2025 aims to make digital services inclusive for everyone, including ticket machines, e-readers, and banking apps.