Recent Articles

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Brunswick’s 2026 report forecasts a convergence of blended reality, human augmentation, and a counter-trend demand for authentic, human-centric craft.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

The Evolution of Human Confidence

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Researchers harnessed the power of insight through the careful design of studies, the development of qualitative methodologies, the crafting of thoughtful questionnaires, the assurance of robust sampling, and the validation of data quality.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

We carefully craft crisis communications, consulting legal to ensure correctness. Yet, behind the scenes, a different game unfolds—narratives where old rules of perfection no longer apply. The winner is now the most authentic, not necessarily the fastest.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

AI offers the chance to transform our understanding and broaden our horizons. It not only streamlines value but also motivates us to elevate our standards and aspirations, encouraging us to reach new heights beyond the status quo.

Part two of a two-part series on how to best utilize market research data that is stored in an organization’s data lake

A conversation with Tim Wragg, CEO of Human8, about turning insights into action.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

How Generative AI 2.0 and Digital‑Twin Ecosystems Are Reshaping Decision‑Making

Lessons from the Global Prices Study 2025

The energy transition is a global movement reshaping industries, policies, and investments. Advanced biofuels are promising, low-carbon alternatives from non-food biomass, waste, and feedstocks.

Research in the Age of Intelligence depends on context. Without it, we gain only insights; with it, research becomes actionable intelligence.