Recent Articles

We carefully craft crisis communications, consulting legal to ensure correctness. Yet, behind the scenes, a different game unfolds—narratives where old rules of perfection no longer apply. The winner is now the most authentic, not necessarily the fastest.

Are humans really irrational? Do they never do what they say? And do systems 1 and 2 actually exist in the brain?

Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research.

Lima hosted the ESOMAR LATAM Conference 2025, uniting the insights community for two days of learning against a stunning Peruvian backdrop.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Esomar and Latin American Associations United in the Defence of Polling and Democracy

Welcome to the Attention Economy, where silence is the ultimate status symbol and restraint is the new luxury.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

In a recent masterclass about trend forecasting, students were asked to create an evidence wall of change signals. Initial enthusiasm turned to frustration as they grappled with the overwhelming amount of information.

Join us in uncovering groundbreaking insights, fresh perspectives, and innovative ideas as we rise together to shape the future of insights!

ESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

A conversation with Tim Wragg, CEO of Human8, about turning insights into action.

The Evolution of Human Confidence

How more data can sabotage synthetic consumer accuracy and why AI research needs domain-aware design.

Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.

ESOMAR Foundation Launches 2025 Education Program for Global Talent

The global rail freight industry is experiencing growth as businesses shift cargo from trucks and ships to rail in response to rising fuel costs, stricter emissions regulations, and supply chain challenges.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.