Recent Articles

For businesses in the market research, insights and data analytics sector that handle large amounts of data daily, navigating digital regulatory frameworks has become a constant challenge.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The Evolution of Human Confidence

We carefully craft crisis communications, consulting legal to ensure correctness. Yet, behind the scenes, a different game unfolds—narratives where old rules of perfection no longer apply. The winner is now the most authentic, not necessarily the fastest.

A Q&A with Dr Christopher Goard, Chair of the Tony Cowling Foundation

Strategic planning, when powered by real data trends, becomes a map instead of a guessing game. Whether you're weighing a new location or planning product expansion, analytics can surface patterns your gut can’t always catch.

Research in the Age of Intelligence depends on context. Without it, we gain only insights; with it, research becomes actionable intelligence.

With technology advancing at an incredible pace and the value of insights ever increasing, I sat down with Insight250 Winner Mark Ursell.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

A conversation with Tim Wragg, CEO of Human8, about turning insights into action.

Is your insight practice is truly ready to work with AI? Find out what you need to do to get there. Read about it in our latest blog.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

AI dominates market research discussions with promises of automation and speed, yet human experience language remains vital. The future isn’t choosing between humans or machines but blending AI's scale with human depth.

This is the final part of We Live Context’s Beyond the Algorithm series, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI-shaped world.

At the ESOMAR Connect in California, we discussed thriving under pressure as well as valuable insights on leadership and resilience.

The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?

Will Insight become faster cheaper and better without you?