Recent Articles

We carefully craft crisis communications, consulting legal to ensure correctness. Yet, behind the scenes, a different game unfolds—narratives where old rules of perfection no longer apply. The winner is now the most authentic, not necessarily the fastest.

Join us in uncovering groundbreaking insights, fresh perspectives, and innovative ideas as we rise together to shape the future of insights!

Are humans really irrational? Do they never do what they say? And do systems 1 and 2 actually exist in the brain?

This year, around 80 elections, including many for president, will occur globally. They provide opportunities to gauge public preferences and interpret voting intentions through surveys, but there are also illegitimate efforts aimed at confused voters.

Esomar and Latin American Associations United in the Defence of Polling and Democracy

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In a recent masterclass about trend forecasting, students were asked to create an evidence wall of change signals. Initial enthusiasm turned to frustration as they grappled with the overwhelming amount of information.

ESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct.

Amid climate urgency, the carbon credit market has become a key financial and environmental sector, estimated to surpass USD 482 billion by 2035. What’s fueling this growth and what does it mean for sustainable development?

Join Gene Saykin from Tuna at Congress 2023 as we delve into the essential questions to identify the perfect research ally.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Welcome to the Attention Economy, where silence is the ultimate status symbol and restraint is the new luxury.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

Explore the transformative journey of Florian Myter, Co-Founder of Weave.ly, a computer science enthusiast, as he revolutionizes survey design with his prototyping platform built on Figma.

Introducing the second wave of the Esomar Demographic Committee

Part of our article series from the winners of ESOMAR's Research Got Talent competition, this piece shares best practices a public opinion research project should have to be a crucial part in policy-making.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

A conversation with Tim Wragg, CEO of Human8, about turning insights into action.

The 5 Blind Spots of Synthetic Responses