Recent Articles

Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.

Are humans really irrational? Do they never do what they say? And do systems 1 and 2 actually exist in the brain?

Esomar and Latin American Associations United in the Defence of Polling and Democracy

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

We carefully craft crisis communications, consulting legal to ensure correctness. Yet, behind the scenes, a different game unfolds—narratives where old rules of perfection no longer apply. The winner is now the most authentic, not necessarily the fastest.

ESOMAR Foundation Launches 2025 Education Program for Global Talent

Join us in uncovering groundbreaking insights, fresh perspectives, and innovative ideas as we rise together to shape the future of insights!

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

In a recent masterclass about trend forecasting, students were asked to create an evidence wall of change signals. Initial enthusiasm turned to frustration as they grappled with the overwhelming amount of information.

Unlock the secrets of Circular Economy with Anthony CMS, CEO of Codit, as he delves into the core principles and actionable insights for sustainable business practices

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

ESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Welcome to the Attention Economy, where silence is the ultimate status symbol and restraint is the new luxury.

This year, around 80 elections, including many for president, will occur globally. They provide opportunities to gauge public preferences and interpret voting intentions through surveys, but there are also illegitimate efforts aimed at confused voters.

Join Gene Saykin from Tuna at Congress 2023 as we delve into the essential questions to identify the perfect research ally.

The Evolution of Human Confidence

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

A conversation with Tim Wragg, CEO of Human8, about turning insights into action.