Recent Articles

Are humans really irrational? Do they never do what they say? And do systems 1 and 2 actually exist in the brain?

In a recent masterclass about trend forecasting, students were asked to create an evidence wall of change signals. Initial enthusiasm turned to frustration as they grappled with the overwhelming amount of information.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

ESOMAR Foundation Launches 2025 Education Program for Global Talent

Part of our article series from the winners of ESOMAR's Research Got Talent competition, this piece shares best practices a public opinion research project should have to be a crucial part in policy-making.

Explore the transformative journey of Florian Myter, Co-Founder of Weave.ly, a computer science enthusiast, as he revolutionizes survey design with his prototyping platform built on Figma.

Lessons from the Global Prices Study 2025

A new archetype is emerging: the Performative Male — a man who appears emotionally aware, spiritually curious, and refined. He embraces wellness culture, flirt with feminist ideas, and displays personal growth, blending sensitivity with a curated image.

The 5 Blind Spots of Synthetic Responses

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Esomar and Latin American Associations United in the Defence of Polling and Democracy

The Evolution of Human Confidence

We carefully craft crisis communications, consulting legal to ensure correctness. Yet, behind the scenes, a different game unfolds—narratives where old rules of perfection no longer apply. The winner is now the most authentic, not necessarily the fastest.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.

Welcome to the Attention Economy, where silence is the ultimate status symbol and restraint is the new luxury.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

A conversation with Tim Wragg, CEO of Human8, about turning insights into action.