Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

“It’s now time for ‘Boomer versus Millennial!’, your favourite generational trivia game!”

Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.

This edition features Litthya Baez, US Portfolio Lead at Haleon, with over 20 years of experience in marketing and consumer insights.

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.

Brewing insights and networking at Belgium's CUBE event.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Explore how Danone is revolutionizing its innovation pipeline with search research and analytics.

A 40-year (half-century?) perspective

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.

Jow Reckitt calculates the value created by increasing access to consumer knowledge

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The more things change, the more they stay the same

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

Digital data analytics dominates the research software sector in Europe, but what about the other segments?

Pavi Gupta is VP Insights & Analytics at Chobani and a three-time Insight250 Winner. With 25+ years of experience at major companies, he discusses the impact of AI on the insights industry.

Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.