Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Part two of a two-part series on how to best utilize market research data that is stored in an organization’s data lake
How to exploit external data sources for consumer understanding
You CAN make sense of the nonsensical
4 min readIt’s time to make text data part of your insights strategy
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
Maximising the potential of data
8 min readAn expert perspective on the impact of data on engaging audiences and driving customer and employee experiences
System 3 and storyhearing
7 min readTell us about your life one year from now.