Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Diversity & Inclusion Clear
19 July

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.


29 September

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.


8 May

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.


23 March

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.


22 February

And its implications for a multicultural community.


13 September 2022

How diversity is driving value in market research and beyond.


8 March 2022

Together we can make a positive impact in 2022. Here’s to the future of women!


23 November 2021

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society