Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.
Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.
Together we can make a positive impact in 2022. Here’s to the future of women!
Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society