The Road to Business Impact
8 min readMarket research began with the goal of impacting businesses. In 1911 it was created the first commercial research role to improve advertising effectiveness, joined by pioneers like Nielsen, Starch, Gallup, and Ogilvy, who engaged with senior management.
(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)
Plus ça change…
6 min read“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry
We got there!
6 min readNow how do we stay there?
The meaning of Servant Leadership
6 min readServant leadership has been shown time and again to be the long-term road to sustained success.
Welcome to the Twatterverse!
5 min readThe death of evidence?
(and it’s all down to the P-word)
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues