Recent Articles

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

But concerns exist.

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

Using augmented reality to delve into consumer insights

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Review, projections & implications for Q1 2022

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.