Recent Articles

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

Innovation predictions in the era of Machine Learning

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

Read the series of articles written by incredible women for International Women's Week!

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

A sit down with Dan Foreman, Chairman, ZappiStore

Brand ‘moo-vers‘ and shakers

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.