Recent Articles

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

From academia to action: bridging traditional ethnography and consumer insights

How to exploit external data sources for consumer understanding

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

JICs, Joint Industry Committees & MOCs, Media Owner Committees

Tell us about your life one year from now.

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Explore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

Consumer response to the rising cost-of-living crisis in the Gulf countries

Part Two: Choosing among three models for building direct customer relationships

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

Now how do we stay there?

Highlights from the ESOMAR Congress 2022 in Toronto

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.