Recent Articles

Two leaders in the market research space with a strong technology focus

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

But concerns exist.

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Step 2 – The company location from the point of view of consumers and employees

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Using augmented reality to delve into consumer insights

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.