Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
Crises and community
4 min readDid the pandemic really bring us closer together?
Discussing data quality
10 min readDebrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
How digital ethnography is critical to understanding the changing world of food and beverage
6 min readDigital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.
Embracing the future
2 min readDriving sustainability and innovations in the APAC market
Flying high in the face of failure
8 min readThe right way to innovate
From faux-gras to faux-mage…how plant-based brands are putting a twist on French food traditions
8 min readFrance’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Top tips
6 min readReviewing the top tips of 2022 ( Part 1)
The importance of Diversity & Inclusion
11 min readJan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society
Highlights from the ESOMAR Congress 2022 in Toronto
There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace
How AI affects your day to day
2 min readIn this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
Read the series of articles written by incredible women for International Women's Week!
Discover insights on insights
The Science of Joy
6 min readToday's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.
A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.
JICs, Joint Industry Committees & MOCs, Media Owner Committees
Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.