Recent Articles

The importance of market context, categorisation, and the “Lattice of Research”

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

How diversity is driving value in market research and beyond.

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

A playbook for innovation leaders in the CPG/FMCG industry

Did the pandemic really bring us closer together?

JICs, Joint Industry Committees & MOCs, Media Owner Committees

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.

Emotional values are the key to brand loyalty.

Driving sustainability and innovations in the APAC market

Reviewing the top tips of 2022 ( Part 1)

Highlights from the ESOMAR Congress 2022 in Toronto