Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

A US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

How community can alleviate the cost-of-living crisis

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

Discover insights on insights

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

We are the chefs. Data are our ingredients.

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Read the series of articles written by incredible women for International Women's Week!

How brands can cut through the noise and create genuine connections with customers

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Challenges for insight generation come from within