Recent Articles

How can market research improve decision-making and business’s contribution to sustainable development?

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

JICs, Joint Industry Committees & MOCs, Media Owner Committees

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

Understanding consumers' emotional connections with a product or brand is increasingly critical

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.

How to exploit external data sources for consumer understanding

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

Tell us about your life one year from now.

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

Reaching high confidence of research results through mixed methods

Explore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.