Recent Articles

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

Tell us about your life one year from now.

Part Two: Choosing among three models for building direct customer relationships

Consumer response to the rising cost-of-living crisis in the Gulf countries

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

JICs, Joint Industry Committees & MOCs, Media Owner Committees

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

Explore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Now how do we stay there?

Highlights from the ESOMAR Congress 2022 in Toronto

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

A sit down with Dan Foreman, Chairman, ZappiStore

In 2023, there's a notable shift from domestic to international clients, reversing trends seen during the pandemic.