Recent Articles

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.

What will consumers do as prices continue to rise?

The metaverse

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

......and four ways to cure them

Using Effect Size statistics to inform business decisions

JICs, Joint Industry Committees & MOCs, Media Owner Committees

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

The human element of connection and service has been a key point of differentiation after the pandemic.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

The importance of market context, categorisation, and the “Lattice of Research”

The right way to innovate

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.

Did the pandemic really bring us closer together?

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing